#Hashtags: Generate Buzz While Building A Strong Hashtag Strategy
We know what you’re thinking, “hashtags are way over my head”, but we're here to fill you in: if you’re trying to reach new heights effectively, this is a good practice to be cued in on. Hashtags are popular with brand marketers because they make sharing and advocacy so easy, says @forbes💡 Properly using hashtags in your posts helps your target audience discover you, while bringing maximum exposure and growth to your account.
Here are a couple of things to keep in mind to increase the visibility and reach of your content using hashtags:
Think of hashtags as search term, or better yet, the words your potential customers are using to search and describe what they’re looking for (aka the service or product that YOU provide).
Use local hashtags to find customers and brand advocates in your own area. This is especially beneficial if your business depends on a local customer base.
Use specific brand hashtags to generate conversation and expand your network.
Compose hashtags that fit your industry by using common industry-related term.
Switch them up! The limit to how many online communities and target audiences you can reach does not exist - tap into them by mixing up your hashtags each time you post.
Whether you're a brand launching a new product, or a business looking to increase brand awareness, hashtags are a surefire way for you to get connected with new communities and find target audiences. These valuable strategies are a great starting point to orient yourself and start joining new conversations