Caroline Bean

Client Overview:

Caroline Bean is an Associate Broker at Compass, a Houston native, and a trusted confidante and skilled negotiator. She takes great pride in helping clients achieve their real estate goals and is known for her elite sales skills, impeccable client service, and ability to expertly drive any type of deal. Caroline is also the exclusive Houston Broker for The Private Client Network and most recently accepted as a member of the Compass Sports and Entertainment Division.

The Challenge/Ask: 

Caroline came to Swiggard Creative, hiring our team to help her broaden her social media reach, create a consistent brand image, and impact more followers with valuable and useful information about real estate. Additionally, she was looking to generate a new pipeline for clients. She asked Swiggard Creative to develop a comprehensive social media strategy that would help her achieve these goals.

The Solution:

Swiggard Creative worked closely with Caroline and her team to best understand her tone and messaging and create a plan that would position her as the real estate expert that she is, online. The first step was to focus on educational content for potential buyer and seller clients to get to know Caroline and familiarize themselves with her level of expertise. To further enhance engagement, Swiggard Creative partnered with local brands for giveaways and provided creative direction for photography and videography sessions. Additionally, Swiggard Creative prioritizes a high level of communication with Caroline to make sure they never missed a beat, communicating new listings, closings, and everything in between to the social channels.