San Cristobal Guayaberas

Client Overview:

San Cristobal is a premium e-Commerce brand that specializes in crafting adventure-ready guayaberas inspired by South American culture. Their product range includes guayaberas in both modern and everyday styles, as well as classic and traditional styles.

As a brand, San Cristobal embodies the spirit of South American culture and craftsmanship. Their commitment to quality, authenticity, and supporting local artisans sets them apart in the online retail space.

The Challenge/Ask: 

Swiggard Creative was hired by San Cristobal to build a launch strategy and manage their social media, content, and email marketing. Our first step was to understand San Cristobal's brand identity, values, and mission, and conduct market research to identify the best ways to reach their target audience. We developed a content strategy that included engaging social media posts and informative email newsletters, and worked closely with the San Cristobal team to ensure our strategy aligned with their vision. By doing so, we successfully launched their brand and helped them achieve their marketing goals.