Sustainable Harvesters

The Challenge/Ask:

Sustainable Harvesters enlisted Swiggard Creative to develop and implement a brand awareness campaign with a strong focus on the Farmers Market experience and build the Sustainable Harvesters lifestyle. We were asked to create overall brand awareness on social media channels, educate consumers on brand story and product offerings, along with grow communities through original content and unique storytelling methods. Our end goal was to drive both digital and foot traffic to participating Houston farmers markets, drive traffic to website through social media for Farm Box delivery sales and increase farm tour inquiries.

The Solution: 

After an in-depth look at the landscape, Swiggard Creative felt it was imperative to develop content that was fresh, fun, colorful and leaned into the breadth of the Sustainable Harvesters lifestyle. For this seasonal campaign, Swiggard Creative developed content that encouraged user-generated content, as well as built Farmers Market visits and Farm Box delivery orders into the audiences lifestyle. We paired our original content with bold graphic design solutions to develop brand identity and increase exposure.