Instagram Best Practices You Should Be Following in 2020

While we love a good fairytale, and wish we could say building and implementing a social media strategy was easy, that’s just not the case. Along with fundamental practices, Instagram updates the platform with new features and updates nearly every week. Social media is always evolving, and it’s important to be on the cusp of trends if you want to take your Instagram to the next level.

Staying relevant and keeping your followers engaged means adapting and finding ways to get creative. Fortunately for you, we’ve rounded up some of our favorite resources to keep our strategies strong and ahead of the curve. From hashtag strategy and taking compelling iPhone images to sourcing feed inspo and more, here are some of our favorites resources for understanding today’s best practices.

 
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Growing Your Account (Or An Account You’re Managing) in 2020

As Instagram becomes more saturated, it is important to stay on trend so that your page will stand out amongst other brands while directing more users to your page. 

12 New Ways to Get More Instagram Followers in 2020

Curating Content & Planning A Content Calendar

Gather content and schedule like a pro. This article takes a quick and deep dive into creating a mood board and scheduling content that’s cohesive and organized. If you’re looking to have a career in social media, understanding each of these practices is crucial.

How to Plan Instagram Content: 8 Tips for Captions, Stories, & More!

Reading & Understanding Instagram’s Analytics

Understanding Instagram’s insights are essential to the growth of your account or an account you’re managing. Once you understand what does and doesn’t resonate with your audience, you can create content accordingly so that you’re showing up for your audience in the best way possible.

This is How the Instagram Algorithm Works in 2020

47 Social Media Statistics Every Marketer Should Know

Finding Feed Inspiration

Putting the time and effort into your Instagram feed can help you convert your unique viewers into followers. 

10 Instagram Grid Examples to Creatively Level-up Your Feed

How to Visually Plan Your Instagram Feed

Using Hashtags

We’re no strangers to hashtags, and we use them with each and every post.

The Ultimate Guide to Instagram Hashtags in 2020

How to Use Hashtags: A Quick and Simple Guide for Every Network

12 Instagram Hashtag Hacks + Tricks You Definitely Want to Try

How to Create a Hashtag For Your Brand

Capturing Quality Photos on your iPhone

Being able to capture a moment at any time or use simple resources is key to staying consistent with sharing content. Brush up on lighting, angles, and contrast to make sure you’re capturing quality pictures to improve your overall image on social.

How to Take Gorgeous Instagram Photos with Your Phone

Leveling Up On IG Stories

Your InstaStories is your daily dose of you. Whether you’re creating Stories content for yourself or a brand, this is your opportunity to stay top of mind with your audience and further share your story.

The Ultimate Guide to Instagram Stories for Business

How to Create Consistent Instagram Stories for Multiple Clients

Stepping up your Instagram stories with Canva

Creating Compelling Content

Delivering quality content is an important part of building a brand on social media. Your content has the ability to create a positive online experience for your audience to remember you as a brand. 

How to Develop Your Brand Voice, Personification, and Tag Line

4 Ways To Improve Content Quality

Writing Thought-Provoking and On-Brand Captions

Writing strong captions is just as important as sharing strong imagery. Be intentional and strategic with your captions to unlock more likes, comments, and reach.

Everything You Should Know About Writing Good Instagram Captions

The Ultimate Guide to Writing Good Instagram Captions



Have questions or comments about social media and digital marketing strategy? Drop us a line below!

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