Relish Restaurant & Bar

Relish is a family-owned restaurant located in River Oaks, known for its great food, drinks, and warm hospitality. Their goal was to broaden their followers and increase interaction with their Instagram presence. Additionally, they were looking for help driving engagement with their customers and exploring what more they could offer their customers.

Relish was looking to increase their followers and drive engagement with their customers in a meaningful way. They had an established social media presence but wanted to create a new strategy that would allow them to connect with their audience and build a community around their brand, and ultimately drive more business to the restaurant.

Our team developed a comprehensive social media strategy that would help Relish to achieve their goals. First and foremost, Swiggard Creative focused on creating on-going and consistent photography, as well as video content for Instagram Reels in an effort to boost engagement and keep dining services top of mind with customers. The content strategy included creating Instagram Stories series’ that spotlight customers and user-generated content, which helped to personalize the brand and engage customers in a more meaningful way. Additionally, Swiggard Creative created a video series campaign, “Behind the Bar,” featuring the lead bartender, which highlights the many craft cocktails that customers have come to know and love.

Swiggard Creative's social media strategy allowed Relish to elevate their customer experience, engage with their customers on a meaningful level, and drive more business to the restaurant. Within just a few months of implementing the new social media strategy, Relish saw a significant increase in engagement and user-generated content.